Are Your Products Cheaper or Unique on Amazon?

On a platform like Amazon with hundreds, if not thousands, of competing products, it's crucial to stand out, and you need to ask an important question:
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Are your products cheaper or unique on Amazon?

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If they are neither, it will be challenging for you, regardless of how many tricks you use.
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Cheaper products naturally sell better because customers who aren't looking for anything special will play it safe and buy the cheapest option that solves their problem. Often, this is a generic product with many similar competitors driving down prices.
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Being the cheapest is easy but also hard. Many competitors drive prices down, and the margin quickly disappears. The only alternative is to be unique. To have a monopoly on something. If the customer wants this, they must come to you.
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By unique, I don't just mean different. The product must be better in some way. Or rather, better for someone. Better doesn't just mean practically better (e.g., size, color, function, etc.). If a customer is seeking status, a product that provides this is the better option. The product must solve a problem that no other competitor solves better. Because as soon as someone else solves the problem better, the only alternative is to be cheaper.

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