Amazon's Demand Side Platform (DSP) allows for more advanced targeting and retargeting strategies across Amazon's platform and its wider ad network. Unlike standard PPC, DSP can reach potential customersboth on and off Amazon, using rich shopper data to place highly relevant ads.
DSP also allows us to send traffic directly to your webpage, instead of Amazon.
SellWave's DSP management combines strategic planning with granulartargeting and in-depth analysis. We leverage Amazon's rich data to place ads that not only reach but resonate with your target audience, driving both brand awareness and conversions.
Additionally, when our DSP management is paired with our full-service Amazon management, clients experience amplified benefits from a unifiedstrategy that optimizes the entire ecosystem of their Amazon presence.
Success in DSP campaigns is measured through a variety of key performance indicators such as viewability, click-through rates, conversionrates, and return on ad spend.
We provide you with detailed reports that not only present these metrics but also offer insights and actionable steps for ongoing campaign improvement. For example, looking at how DSP and PPC are overlapping each other, and how that affects the conversion rate.
DSP can be highly effective for niche products or services due to its advanced targeting capabilities. We can help you reach specific audiences that are most likely to be interested in your offerings, regardless of how specialized your market is.
Harness the power of DSP ads with our expert guidance.
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