Interview with Amazon Expert – Paul Linderoth

Paul Linderoth runs the Amazon agency Byllagency and is an Amazon expert at HeroWave. It all started when Paul began selling on Amazon himself and realized the potential to help other Nordic companies achieve success on Amazon.

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What Are Amazon’s Marketplaces?

Amazon’s marketplaces can be compared to Google, as both are search engines. The big difference is that Amazon is primarily an e-commerce platform for third-party sellers and Amazon’s own products. What makes Amazon unique is its expansive growth journey. Today, they operate in 18 countries (marketplaces) worldwide, with 350 million registered products and around 5 billion visitors per month, and they continue to grow rapidly.

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Why Should Nordic Companies Launch on Amazon?

There are many reasons to sell on Amazon’s marketplaces. Some of these include the opportunity to launch internationally in a simple and secure way through Amazon’s marketplaces and their exceptional logistics system (Amazon FBA). Another important reason is increased sales of your products by adding Amazon’s marketplaces as part of your sales strategy, allowing you to reach millions of buyers worldwide.

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Name 3 Advantages of Selling on Amazon

1. Quick and Easy Sales Growth: Amazon is one of the world’s largest marketplaces, spanning multiple countries worldwide. This increases the visibility of your products and brand awareness. Amazon is also one of the most visited marketplaces globally, with millions of daily searches.
2. Leverage Fulfillment by Amazon (FBA): Enjoy all the benefits of Amazon’s superior logistics system, which makes it smooth and easy to launch through Amazon.
3. Build Trust: Even though online shopping has become a common practice, your customers will feel more secure when buying on Amazon because it’s a large, trusted company. This trust reflects positively on your products and brand.

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Name 3 Disadvantages of Selling on Amazon

1. Amazon Owns the Customer Relationship: Amazon holds tight control over customer relationships. However, there are ways to contact customers that are allowed within Amazon’s guidelines.
2. Fierce Competition in Certain Product Categories: It’s crucial to conduct thorough market research to evaluate the conditions for success on Amazon, as some product categories are highly competitive.
3. Amazon Support and Limited Options: Amazon has strict guidelines that must be followed, which can sometimes limit your choices.

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Why Should You Seek Help When Launching and Developing on Amazon?

It’s not necessarily difficult to sell on Amazon, but it does require certain knowledge. For example, it’s essential to understand how Amazon’s algorithm works, Amazon’s rules, how to manage Amazon’s ad platform, how to find relevant keywords for your products, how to plan your logistics, and how to successfully launch and develop your products.

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This is where we come in. Our goal is to be at the forefront of Amazon expertise, and we achieve this by helping you succeed on Amazon. By hiring an Amazon expert with extensive experience, you give yourself the best chance of success, ensuring you’re well-prepared when you choose to launch or develop your business on Amazon. Get the most out of this accessible but complex marketplace that has taken the world by storm.

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About Byllagency

It all started when we launched our own brand on Amazon in 2019 and realized the enormous opportunities available on Amazon. Over time, our interest in Amazon has grown, and our mission is to help Nordic companies launch their products on Amazon. Byllagency offers services in Amazon SEO, Amazon advertising, Amazon strategy, and much more.