Strategies for Amazon FBA Success

I don’t know much about poker, but I'm well aware of how some players rely heavily on their emotions, while others are acutely aware of the odds for each hand and have a clear strategy for every situation in the game. Of course, there is a spectrum here, but if we divide the two groups, they could be described as follows:

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Emotional Players vs. Tactical Players

Those who play purely on emotion often leave the table with less money than they arrived with. These players enjoy going to places like Vegas to have fun and, of course, hope to win, but when they lose, they think, “It was so close, next time I'll do this instead.”

The other group plays with a clear strategy, knows the odds for every hand, and more often leaves the table with more money than they arrived with. They never think, “No, it’s been too long, I’m going all-in on the next hand, no matter the cards.” These players certainly enjoy playing, they also go to Vegas sometimes, but they are okay with hours passing without winning a big hand because they follow a clear strategy without deviations.

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The Buffer: Key to Tactical Success

However, despite this, sometimes the emotional player wins against a more tactical player. It happens that the tactical player goes “all-in” and loses to the emotional player who also went “all-in” just because they find the thrill exciting. So how can poker be something a tactical player engages in? How can this player continue to make money (and large sums) when many hands are lost despite favorable odds?

You probably already know the answer. The tactical player has, of course, accounted for this and has a buffer that allows for many losses without having to quit playing. It’s part of the strategy. This player does not play with money that cannot be replaced. This player has a Plan A and a Plan B.

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Applying Poker Strategies to Amazon FBA

I’ve seen the same grouping repeatedly on Amazon.

Some companies and individuals do no research, they throw products up on Amazon and hope for a jackpot. Of course, it’s rarely a jackpot. Extremely rarely. It might not be the product’s fault; with the right strategy, it might have been a potential winning hand. But to put a product out without a strategy and hope it sells like hotcakes is like going all-in before looking at the cards. Some companies even hire a consultant but don’t really listen to what they have to say, and perhaps these companies also choose consultants based on price rather than potential.

The more tactical companies have not only looked at their competitors but also have a clear plan regarding reviews, Amazon advertising, external traffic, product pages, etc. They are well-prepared and know what to do depending on different results. They know what to do whether the product sells like hotcakes or not. They can afford to play the next hand, they have a buffer.

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Staying the Course

And perhaps most importantly, when the tactical player sees an emotional player win, they don’t change their strategy. When a tactical company sees an “emotional company” win (perhaps by launching the next cool gadget with perfect timing), the tactical company realizes that this is not their strategy. This is not their path. They already have a plan and will not change it to join the group of emotional companies chasing the same ball.

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