Case Studies - GoNorth

Background

SellWave partnered with GoNorth to enhance their ad performance for one of their brands. The focus was on optimizing the existing ad structure and improving ads to drive increased sales.

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1. Objective - Maximizing Sales

GoNorth had a clear objective of maximizing sales while ensuring profitability in advertising.

From that, SellWave set monthly sales targets for the account and profitability goals (ACOS) at product level

"Given the variation in margins across products, it was important to set ACOS goals at the product level."

- Anton, CEO at SellWave

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2. Analysis - Campaign Manager

Before implementing any changes, SellWave's team thoroughly analyzed the existing structure and performance of campaigns, AdGroups, and products. This initial analysis included correcting campaign names to ensure clarity throughout the account.

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3. Ad Structure - Creating a Clear Ad Structure

The first step was structural corrections. Campaigns were made more precise to enable more targeted advertising, leading to better bidding strategies and keyword precision.

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4. Ads Optimization - Optimizing keywords, bids and data driven campaign creation

Once the ad structure was corrected, ongoing and consistent optimization commenced. Bidding, keywords, and budgets were fine-tuned daily, with significant adjustments made periodically based on results. New campaigns leveraging gathered data were created to further, enhance performance.

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Maximizing Sales

Each campaign was optimized to maximize sales, and still focusing strongly on ROAS (Return on Ad Spend). Crucial parameters were swiftly adjusted if a campaign fell below the minimum ROAS threshold.

"Bidding was entirely data-driven and updated multiple times a day. Larger adjustments to thestructure, campaign types, and keywords were made on a weekly basis"

- Anton, CEO at SellWave

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5. Results - Tripling Sales in 90 Days

Through meticulous ad optimization, well-balanced new campaigns, and an updated ad structure, SellWave achieved a remarkable 291% increase insales. The number of orders surged by an impressive 331%.

*Note: Exact sales are not disclosed. This number is estimated using a 3rd party tool (Jungle Scout).

FAQ

Whatever the Q, we got the answers

What does Full-Service Amazon Management include?

Our Full-Service Amazon Management encompasses every aspect of selling on Amazon. From product listing optimization, inventory management, and competitive analysis to running PPC campaigns and handling customer service. We ensure that every element of your Amazonstore is managed with expertise to maximize your growth and profitability on the platform.

Can you tailor your service to my business's specific needs?

Absolutely. We understand that each business is unique, and so are its needs on Amazon. Our Full-Service Amazon Management is fully customizable. We start with an in-depth analysis of your business to create a tailored approach that aligns with your specific goals, market niche, and budget.

How will I be updated on my account's performance?

Transparency is key in our management services. You'll receive regular, detailed reports on your account's performance, including insights into sales data, advertising ROI, inventory levels, and market trends. We also schedule periodic reviews to discuss these results and adjust strategies asnecessary to continually hone and improve your Amazon presence.

How does your service help with Amazon's complexity?

Amazon's marketplace can be daunting due to its intricate algorithms and competitive nature. Our service simplifies this complexity by managing the entirety of your Amazon operations. We stay on top of Amazon's ever-changing landscape, employing best practices and strategic planning to navigate effectively, ensuring you can focus on your core business.

But if you are still not sure about us, please dont hesitate to reach out!

How We Helped GoNorth Achieve a 331% order Surge in Just 90 DAYS